Article Text


The general practitioner
  1. T. L. Venables


    Despite the instruction he receives in medical school, the general practitioner prescribes mainly by trade names. He receives much information, for example advertising and visits from representatives, in which drugs are identified by trade names. Of greatest importance, these at present provide the most convenient and satisfactory method of ensuring that the patient receives a product which will be consistently effective.

    Statistics from

    Request permissions

    If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.